Social Media Marketing Agency in Düsseldorf
With over 3.9 billion users in 2020 (roughly 50% of the global population), social media has become one of the biggest trends this century. Especially 16-24-year-olds, who grew up with social media, spend a lot of time on it – on average 3 hours a day. Even older generations (50+) spend a significant amount of time on social media.
People are on social media for a good part of their day and they expect brands to be present on social media as well. Don’t be fooled though. Just „having“ a profile on Instagram for instance isn’t enough. You have to post regular, high-quality content, and engage with other users in order to build an engaged community, increasing brand awareness and loyalty.
We know you’re probably busy enough taking care of other business matters, when should you find the time to create content, push it, and engage with your community? We understand and that’s why we’re here to help. Leave all things social media to us. From content strategy to execution, we’ve got you covered!
Organic vs. Paid Social Media Marketing
Social Media Marketing has many possible use cases and marketing goals. You can raise brand awareness, increase brand loyalty, or gain new leads and customers. Social Media is an ideal channel to push any marketing activity for your business.
In general, there are two ways of using social media: paid and organic. Organic social media marketing refers to the non-paid publishing of posts, comments, and other types of content on a social media platform, reaching mostly people who are already following you. Organic social media marketing is a vital part of any social media marketing strategy. Your goal is to have as many followers as possible, provide them with great, valuable content, and keep them engaged with your brand.
Unlike organic posts, paid social media marketing refers to sponsored posts, for which you have to pay (duh!). There are a number of different payment models, like PPC (pay-per-click) or PPI (pay-per-impression). You can laser-target your audience with a great variety of targeting options based on demographics, interests (powerful!), and behavior.
With paid social media marketing you can reach new customers, or reconnect with your existing customers. The possibilities are virtually endless. Social media marketing, if done correctly, can be very profitable for almost every type of company, whether it’s B2B or B2C.
Take your social media game to the next level with us
We’re a highly experienced social media marketing agency – none of us worked before 2011. Not only did we grow up with social media, we spent years working with it, helping companies grow online communities and leverage the power of social media to their advantage.
Leave your social media activities to us! Get in touch and schedule a call today, to see how we can help you!