Google Shopping

PPC - Pay Per Click - Google Shopping Ads

Google’s Shopping advertisements, or more commonly Product Listing Ads (PLAs), are an essential tool for any successful e-commerce vendor. They appear at the top of the search results and feature a product image, title, and price. After a customer clicks on your ad, they are directly forwarded to your product page. Google Shopping Ads are a great way to drive traffic with a high buying intent directly to your product page, only a click away from purchasing. This type of ads has slowly but surely evolved into one of the main conversion drivers for many e-commerce stores.

To get started, you’ll have to deliver a product feed to Google. This feed contains all relevant data on your products and needs to be added to your Google Merchant Account.

Zen Digital will help you get started with Google Shopping Ads, guiding you through this complicated process. Don’t worry, if you don’t have a Google Merchant Account or a product feed. We’ll take care of all of this, on top of optimizing and running your ads.

Get in touch with us and tell us more about your project to see how we can help you!