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Display Advertising

PPC - Pay Per Click - Google Display Advertising

Display Advertising allows you to show your text, video, or image ads on websites, rather than on search engines. Your adverts will be automatically shown on the sites with the most relevant context and content. These sites are part of a so-called Display Network, with Google’s Display Network being the largest (over 2 million websites). This makes Display Advertising a very cheap means of getting your message in front of a vast amount of users.

While Display Advertising is most commonly used for brand awareness purposes, it can also deliver great results in conversion campaigns. The pros of Display Advertising include a very low CPM (cost per mille –> cost per thousand people reached), distribution among many different websites, as well as a great versatility when it comes to ad creatives (from text to video, anything is possible here).

Zen Digital will help you develop a PPC strategy and fit your Display Advertising campaigns in it. Get in touch today and see how we can help you!