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Conversion Rate Optimization (CRO)

CRO Agency in Düsseldorf

Every website should fulfill a main purpose that’s aligned with your business goals. For an e-commerce site, it’s clear that your purpose is to drive sales and convert visitors into customers. For a lawyer’s website, the main purpose could be to increase the number of incoming leads through email or phone calls.

It’s important to optimize and build your website with this purpose in mind. In order to achieve the highest conversion rate possible (that means not losing any potential customers!), it’s of the essence that you track every single visitor on your website. You have to know what people are doing on your website, once they visit. Are they clicking the right buttons? What are the „hotspots“ where they spent the most time on? Are they behaving differently than expected?

We will set up the right tools that will help you track each and every click and action your users undertake on your website. All while keeping compliance with data protection rules like GDPR or DSGVO.

Understanding your visitors is crucial for increasing your conversions. After we’ve set up the tracking tools and you’ve understood your visitors‘ behavior, it’s time to start optimizing for it. The best way to do this is to experiment with different methods of optimization (we call this process „A/B testing“).

Through this process, your conversion rate will grow noticeably, increasing your revenue, and overall profitability.

Get in touch today and schedule a call to see how we can help you with your conversion rate.